Industry: Artwork E-Commerce
An Eye for An Artist: Stunning Ecommerce Platform Designed for Artists
100%
Mobile and responsive
99.9%
Increase in online sales
29.9%
Cheaper option for clients
Client Overview
- Industry: Artwork E-commerce
- Company Size: Mid-Market (50-200 employees)
- Location: Berlin
Project Challenges
- With so many options, users are overwhelmed and perplexed.
- The need to encourage local artists from all around the world.
- Paintings and artwork should not be prohibitively expensive.
- To buy artwork online, you'll need more than simply a picture of it.
BaryTech Solution
Provided a convenient and engaging user experience to the client and a simple user interface to the users. With an increased number of organic searches and SEO friendly websites in Berlin and socially focused blogs a complete e-commerce solution was provided to the client.
This is the scheme used while designing the E-commerce website.
WooCommerce
Developed a fully working online storefront to sell paintings and other artworks using WooCommerce's features. With remote shipping and inventory synchronization, articles are simply maintained and uploaded to the website development in Berlin.
WordPress Web Design
The best art selling eCommerce website in Berlin was built on the WordPress platform, which is highly user friendly on the backend and allows for easy website modifications. We created numerous web page templates to keep the different types of information consistent.
Google Analytics
We set up Google Analytics conversions and targets for the client so that they could better manage their continuing ad spend. The client can see how Google, Facebook, and Instagram advertising influences them individually.
Google Ads
BaryTech created a unique Google Ads campaign based on AdWords best practices (Google Ads). Campaigns were continually tweaked until the cost per acquisition was reduced by 86 per cent.
Brand Attributes
The website is designed for artists and art lovers so it has to represent creativity and art. Moreover, we would also like an artist to appreciate each other's work so we instilled inspiration and compassion in the brand attributes through beautiful web designs.
Implementation
Outcome
100% mobile & responsive
Artwork selling eCommerce websites that is 100% mobile and responsive.
99.9% Increase in online sales
By month 3, the website had been optimized for remarketing and conversions, resulting in a 99.9 % increase in online sales.
Internal personnel were trained
Internal personnel were trained in how to use the WooCommerce theme to make modifications and upload new artworks & paintings.